IMPROVING THE EFFICIENCY OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS IN COMMERCIAL BANKS
DOI:
https://doi.org/10.60078/2992-877X-2026-vol4-iss2-pp118-122Abstract
This article analyzes the role of CRM (Customer Relationship Management) systems in systematizing and increasing the efficiency of customer relations in the banking sector. The study explores mechanisms for enhancing competitiveness in the banking services market, strengthening customer loyalty, and providing personalized service delivery. Furthermore, scientific and practical proposals are provided regarding the challenges and solutions for implementing CRM technologies within the banking system of Uzbekistan.
Keywords:
CRM banking marketing customer loyalty digital banking customer segmentation omni-channel banking efficiencyReferences
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