The article reveals the scientific and methodological foundations for implementing innovative activities in the service processes of telecommunication enterprises. It analyzes how, under the conditions of globalization, digital transformation, and the “Industry 4.0” paradigm, innovative approaches in servicing mobile devices, satellite communication systems, internet provider infrastructures, and 5G technologies enhance competition, improve service quality, flexibility, and energy efficiency. The paper also highlights trends in the expansion of digital infrastructure in Uzbekistan, the growth of 5G coverage areas, and the adoption of innovative platforms by national operators. From a theoretical standpoint, the economic and social effectiveness of innovation is explained based on Schumpeter’s concept of “creative destruction,” Rogers’ “diffusion of innovations” model, the Service-Dominant Logic framework, and institutional approaches.