MEASURING THE EFFECTIVENESS OF ADVERTISING ON SOCIAL NETWORKS IN RETAIL ENTERPRISES

Authors

DOI:

https://doi.org/10.60078/2992-877X-2024-vol2-iss8-pp56-60

Abstract

This article analyzes the effectiveness of advertising in social networks in retail enterprises of Uzbekistan. Indicators such as ROI of advertising campaigns, level of customer engagement and segmentation were studied based on the analysis of Korzinka.uz and Makro supermarkets. As a result of the study, the impact of advertising campaigns on social networks on business results was determined, and recommendations for increasing efficiency were developed.

Keywords:

retail social networks advertising efficiency ROI Korzinka.uz Makro customer attraction digital marketing

Downloads

Published

How to Cite

Karimova, N. (2024). MEASURING THE EFFECTIVENESS OF ADVERTISING ON SOCIAL NETWORKS IN RETAIL ENTERPRISES. In Economic development and analysis. https://doi.org/10.60078/2992-877X-2024-vol2-iss8-pp56-60

Issue

Vol. 2 No. 8 : Economic development and analysis

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.