IMPROVING THE USE OF CONSUMER BEHAVIOR RESEARCH AND ETHICAL MARKETING TOOLS IN THE WINE MARKET

Authors

Abstract

The basic approach of the concept of social and ethical marketing is to determine the needs, desires and interests of the target markets, to ensure the desired level of satisfaction in effective ways aimed at maintaining and increasing the well-being of the consumer and society as a whole. The implementation of the social and ethical marketing concept requires a balance of three factors: the profit of the producing organization (industry, state), purchasing needs and the interests of society. There are also five basic principles of ethical marketing. It is necessary to create evaluation metrics to analyze the state of compliance with the basic principles of ethical marketing in the practice of all enterprises.

Keywords:

ethical marketing retail concept transparency social responsibility customer value average drinkers discriminant analysis behavior respondents

References

Barbosa, F. S., De Oliveyra, J. va Sellitto, M. A. (2021). Vino turizmidagi barqarorlik: Braziliya bozoridagi tendentsiyalar. Barqarorlik va iqlim o'zgarishi, 14(4), 227–231. https://doi.org/10.1089/scc.2020.0037

Brunk K.H. (2012) Un/ethical company and brand perceptions: Conceptualising and operationalising consumer meanings //Journal of business ethics. – T. 111. – S. 551-565.

Ergashev E.I. (2009) Iqtisodiyotni erkinlashtirish sharoitida bogʼdorchilik va uzumchilik tarmogʼini rivojlantirishning asosiy yoʼnalishlari. Iqt. fan. nom. ilm. dar. olish uchun yozilgan diss. avtoref. –T.: 22 - bet.

Muxitdinova U.S. (2010) Iqtisodiyotni modernizatsiyalash sharoitida meva-sabzavotchilik mahsulotlari bozorini rivojlantirish yoʼnalishlari. Iqt.fan.dok.ilm.dar.olish uchun yozilgan dis.avtoref. –T.: -36 b.

Sherwin D.S. (1983) The ethical roots of the business system //Harvard Business Review. – T. 61. – №. 6. – S. 183-192.

Короткова Т.Л. (2006) Методология социально-этического маркетинга как основа реструктуризации бизнеса в сфере потребительских товаров и услуг.

Downloads

Published

How to Cite

IMPROVING THE USE OF CONSUMER BEHAVIOR RESEARCH AND ETHICAL MARKETING TOOLS IN THE WINE MARKET. (2024). Economic Development and Analysis, 2(5), 32-39. https://doi.org/10.60078/2992-877X-2024-vol2-iss5-pp32-39