It is obvious that tourism has become an integral part of the economy, which in many countries has led to the widespread use of small businesses using social media marketing. This study focuses on the impact and importance of marketing for business. An increase in the number of media subscribers among business owners can significantly increase the demand for specific products or services in the tourism sector. Digital marketing plays an important role in attracting customers and establishing brand popularity among competitors. In particular, this project aims to illustrate the role of marketing in business in the Uzbek market. Currently, the digital landscape offers services that allow customers to access a variety of information through their devices on platforms. Moreover, business leaders have the right to use marketing tools to increase brand loyalty. In short, this study focuses on user acceptance rates. Collects data on the effectiveness of stores in the market in Uzbekistan. Small businesses provide the opportunity to use digital marketing tools that attract loyal customers who are willing to invest in specific products or services in the tourism industry (for example, hotels, hostels, restaurants, spas, pubs, bars, etc.). Studying marketing can help raise awareness in society, leading to an impact on opinions people. Therefore, achieving success in the media is crucial to achieving goals in any business.

The article analyzes the category of regional competitiveness, which is one of the main economic categories in market relations. The article also identifies the need to study structural changes in the territorial and sectoral structure of the economy, factors affecting the competitiveness of the regional economy.

This article discusses the possibilities of using information technologies in the development of digital logistics in Uzbekistan. The development of digital logistics creates additional opportunities and conveniences for both the state and the population, and most importantly, for companies. Today, companies across all industries are digitizing and changing their models based on new digital transformation trends. Companies continue to offer new processes or modify existing ones. In addition, the establishment of a new corporate culture, even the introduction of a new customer experience to meet the changing needs of consumers and the market, customer requirements. In particular, digital transformation in logistics and transport will help network companies take advantage of new technologies and be competitive in an ever-expanding market. the possibilities of using information technologies in the development of digital logistics are organized, scientific, methodological and practical proposals and recommendations are presented.

The implementation of cluster strategies and the formation of territorial innovation networks have allowed the development of transnational interactions and the formation of interregional network structures. Based on this, this article reveals the economic content of using the potential of innovation clusters.

In this article, the mechanisms of digital economy and e-commerce infrastructure development are studied, and the main aspects of e-commerce and digital economy, which are entering every field today, are analyzed. is information that can be used a lot. The Internet is a global network in which the scope of use of resources is not limited, as well as the possibility of storing them thanks to cloud technologies

At the present stage of the development of the world economy, the development of economic policy features that contribute to the socio-economic sustainable development of regions and their radical implementation into real life is becoming increasingly important every day. Increasing the possibilities of attracting foreign direct investment in the spheres and sectors of the economy, modernization of industrial enterprises, introduction of advanced foreign equipment and technologies into production is largely due to the creation of special economic zones, including small industrial ones. Based on this, the chosen research topic is becoming relevant today.

This article analyzes the fact that innovation is becoming one of the most
characteristic features of economic development and a factor that accelerates market
development. Also, suggestions and recommendations are given that the rapid development of entrepreneurship can be achieved through the wide use of innovations in the modern world. The introduction of modern innovative technologies is a positive step for enterprises. Effective informatization of innovative technologies significantly increases macroeconomic indicators and socio-economic development processes of the enterprise, which leads to an increase in the quality and level of management decisions, the efficiency of information processes and services, which in turn improves socio-economic, scientific, technical, improves cultural and other indicators of life.
The introduction of information in all processes and the development of modern digital
technologies will have a positive effect on GDP growth. Digital technologies will significantly change the efficiency of the world economy. Global network, digital devices are drivers of economic growth. For this reason, their role in networks is of incomparable importance. The stages and importance of integration of digital technologies with socio-economic spheres are mentioned.

This article presents modern trends in the development of foreign economic
relations of the region, strategies and practices aimed at strengthening economic ties between countries and regions, as well as globalization and integration of these modern trends, digital economy, sustainable development, development of transport, logistics infrastructure, innovation and technological progress. These trends are the main factors in the development of interregional economic relations, which serve to ensure economic growth, increase trade and investment flows, and support sustainable development. In our country, these trends play an important role in ensuring the country's economic stability and increasing its competitiveness in international
trade.

The article provides an analysis of innovative technologies and human resource policies to improve service efficiency in telecommunications companies. It emphasizes the importance of implementing advanced technologies such as 5G, IoT, artificial intelligence, and cloud services in today’s competitive market. These technologies create opportunities for automating interactions with customers, ensuring rapid data exchange, and enhancing security. Furthermore, attracting employees with high qualifications and skills in modern technologies contributes to improving service quality.
The article also discusses the issues of building 5G networks, monitoring devices through IoT, optimizing service processes through artificial intelligence, and centralized data storage via cloud technologies. It presents recommendations for telecommunications companies to ensure high-quality services for customers and strengthen their competitiveness in the market.

Today, the shrinking volume of economic resources and the globalization of the international economy further increase the relevance of the introduction of an innovative economy in ensuring sustainable economic growth in the country. The economy of Uzbekistan is gradually moving from farming based on raw materials and agriculture, as it was before the 90s of the last century, to an innovative agricultural system that today produces and provides services for the production of finished consumer goods, the production of which is resource-saving and scientific. A significant in-depth understanding of the effectiveness of economic activity under the influence of the innovation system makes it necessary to ensure their proper combination within various industries and sectors of the economy. In turn, the process influenced by this combined system causes the need to ensure the fulfillment of a number of tasks aimed at the proper organization of financial and economic relations aimed at innovative activities.

The strategy ”Uzbekistan – 2030" provides for the implementation of such tasks as bringing the average income per hectare to $ 5,000 in terms of achieving the goal of a sharp increase in productivity and profitability in agriculture, bringing the volume of exports in the agricultural sector to $ 10 billion per year, bringing productivity indicators on average 45-50 quintals from cotton, 80-85 the practical implementation of such tasks depends primarily on the state of use of irrigated land. It follows from this that this article will focus on improving the use of irrigated land.

This article examines the main specific features of the development of information and communication services in modern conditions, the adaptation of the structure of information and communication services to the requirements of the modern economy, as well as important aspects of the scientific substantiation of an effective business model inherent in a competitive high-tech sector.

This article provides a comprehensive analysis of the processes and directions of financing artificial intelligence (AI), which has emerged as a separate industry, investing in supporting the development of AI, and its impact on the development of other sectors and the labor market in the future.

This article covers the essence of state debt, its types, financial sources, the differences between foreign investment and state external debt. The article also describes in what cases and for what purposes the state resorts to debt obligations. The article analyzes the economic and financial situation of the debts received by Uzbekistan, and indicates from which countries and foreign financial institutions the amount of debt was received. It also provides a statistical analysis of the sectors and areas to which debt obligations received by Uzbekistan are directed.

Based on statistical data, this article will highlight the dynamic changes observed in the agricultural sector of the Republic of Uzbekistan during 2020-2024, individual patterns in them and their impact on forecast indicators for the coming periods. Based on official statistics related to the agricultural sector, the observed changes in macroeconomic indicators as a result of modernization processes in agriculture and their impact on the well-being of the population are analyzed.

In the conditions of the global economy, the chemical industry is undergoing rapid changes. Changes in the world chemical industry and problems associated with the commercialization of finished products require new approaches. The sustainable development of industry enterprises depends on management decisions to ensure the availability of available resources and their effective use. Management accounting, as a means of ensuring the effective organization and use of resources, has its place in the process of making management decisions. Inadequate organization of management accounting and the lack of use of modern methods used in it can negatively affect the organization of production and its efficiency. In management accounting, the organization of cost accounting and ensuring its efficiency are priority issues. The use of modern methods of management accounting in the organization of costs ensures the organization of costs in a modern way. One of the modern methods used in management accounting today is the ABC costing or activity-based method. In this scientific work, the ABC costing method and the specific features of its application were taken as the object of research.

This article presents a comprehensive analysis of student mobility and tourism flows in Central Asia, drawing on the experience of the European Union. The economic impact of student flows is assessed through empirical analysis, which confirms the long‑term economic efficiency of the “student‑tourist” synergy. Based on these findings, the study proposes a new integrative framework for the Central Asian states—the Silk Road Student Mobility Program. The model merges a digital platform, an integration network and financial instruments to create a unified regional ecosystem for student mobility. The paper offers science‑based, practical recommendations aimed at boosting the economic contribution of student tourism and deepening regional integration across Central Asia.

In this article, in an econometric analysis of household income and demand for consumer goods, energy consumption per capita is assessed, the problems of ensuring energy savings are studied, the processes for eliminating them, as well as the efficient use of electrical energy resources have been studied. To assess the electricity consumption of the Republic of Uzbekistan, energy consumption in industries and sectors of the economy was compared and analyzed, and using elasticity coefficients it was studied how much electricity consumption will increase the income of the population by 1%.