In the article, the Kashkadarya and Surkhandarya regions of the southern region of the Republic of Uzbekistan are studied as a factor of attraction of natural raw materials-investments, investment attraction, investment opportunities are analyzed and relevant conclusions are presented. Organization of innovative production with effective use of natural, land, water, and labor resources in the regions, diversification of investments in specialized industries and balanced development of it based on mutual cooperation requires an adapted approach to strategic planning. Analyzing theoretical frameworks, methodological approaches and real practices specific to Uzbekistan, this article provides insight into how strategic planning can be effectively used to promote economic growth and sustainable development in the country's regions

This research paper sheds light on how time and efficiency factors are evaluated in the process of managing investment projects. The main focus is on the opportunities to obtain economic benefits by increasing efficiency and shortening project implementation periods during the project life cycle. This topic is very relevant today and is considered as one of the main criteria for successful implementation of projects and increasing their economic efficiency. Decision-making on investment projects is often time-constrained and requires effective planning and management.
Theoretical and practical aspects of project management were studied in the research. In particular, efficiency criteria were analyzed to increase the time-saving opportunities and profitability of the projects. The impact of time management on the project economy has been thoroughly studied, and the possibilities of obtaining economic benefits by reducing the time in the implementation of various projects have been considered. The study analyzes the factors necessary to improve the effectiveness of project management, including the optimal allocation of financial resources, manpower and technological infrastructure. The impact of proper planning and effective use of time in project management on the investment process is shown using practical examples. In addition to theoretical foundations, examples based on Uzbekistan and international experience are presented in the work

In this article, financial planning is an important component of the economic management system, which directly affects the socio-economic development of society. Its main content is to direct available financial resources to specific goals, their effective use and ensure economic stability. Through financial planning, the state budget, enterprise finances and population incomes are harmonized, proportionality is maintained in the distribution of resources and the opportunity to develop priority areas is created. The social significance of financial planning is manifested in increasing the standard and quality of living of the population, supporting social sectors (education, healthcare, infrastructure, etc.), reducing poverty and ensuring employment. Economically, it serves macroeconomic stability, improving the investment climate, and increasing the competitiveness of the national economy.

This article is aimed at studying the main theoretical approaches to managing the investment activities of large industrial associations. Investment management is a complex and multifaceted process that requires competent analysis, strategic planning and effective resource management. Proper investment management contributes to sustainable economic growth, job creation and development of society as a whole.

This article discusses the development of a linear regression model for assessing business value in the oil and gas sector of Uzbekistan. The model integrates key economic and operational variables, such as global oil and gas prices, political stability, macroeconomic indicators, sales volumes, and others, including EBITDA and debt level. The study focuses on the statistical significance of variables and their impact on market value, thus providing a basis for strategic management and planning in the industry.

The article is devoted to the analysis of the regional and branch structure of the economy of Uzbekistan. Based on the analyzes carried out within the framework of this research work, it is proposed to attract foreign and domestic investors through the in-depth analysis of strategic planning tools and potential raw materials based on industrial production data and regional opportunities.

Today, the most effective organization of mass production in all industries, in particular in textile enterprises. In market conditions, continuous production planning is advisable. Creation of new high-tech jobs, technical and technological renewal of enterprises, introduction of a progressive "cluster model" by ensuring high and sustainable growth rates of the textile industry in the country, attracting and mastering foreign direct investment, production and export of competitive products, implementation of strategically important modernization projects. Systematic work is being carried out to further deepen the structural reorganization aimed at In this article, the factors and methods of increasing the efficiency of investment flows into textile enterprises will be considered and analyzed.

Digital marketing has become a key factor that determines the competitiveness and growth of small enterprises across the world. Within Uzbekistan, the phenomenal adoption of digital technologies, the growth of internet penetration, and the growing popularity social media platforms, have fueled a revolutionary change in the marketing landscape. Small and medium-sized enterprises (SMEs) are also increasingly using digital tools to help them promote their products, engage with their customers and expand their market reach. This investigation examines key digital marketing approaches that are used by small businesses in Uzbekistan and assesses their effectiveness in improving business performance. Drawing upon a qualitative methodology, combining the analysis of academic publications, industry reports, digital marketing studies relevant to the Republic of Uzbekistan, the results show that social media marketing, search engine optimisation (SEO), influencer marketing and e-commerce platforms are the most widely used methods among SMEs in the Republic of Uzbekistan. Notwithstanding the ubiquitous use of digital marketing, many small enterprises face challenges related to digital literacy, financial resources, and strategic planning. The study concludes that augmentation of digital competencies, investment in analytics tools as well as development of integrated marketing strategies can play a significant role in boosting SME competitiveness in the Uzbek market.

This scientific article provides a comprehensive analysis of the processes of transformation and diversification of tourism types based on the experience of foreign countries. The study explores the reforms, strategic approaches and institutional mechanisms implemented in the tourism sector during the post-pandemic recovery phase of 2020-2025. In particular, measures have been analyzed aimed at digital transformation of tourism, product and market diversification, mitigation of seasonality, introduction of sustainable and “green” tourism, as well as increasing the value of tourist services. The study sets out the principles of Public Policy and strategic planning, infrastructural investment, digital technologies, effective use of cultural and Natural Resources, and sustainable development as the main factors for the transformation and diversification of Tourism. Scientific and practical conclusions and recommendations for improving the policy of national tourism have also been developed on the basis of foreign experience.

В данной статье проводится комплексный анализ современного состояния промышленности Кашкадарьинской области. В статье на научной основе рассматриваются структура промышленности региона, динамика её развития, основные отрасли и инвестиционные возможности. Также выявляются существующие проблемы в промышленном секторе области, экономические барьеры, возникающие вследствие этих проблем, и возможности внедрения инновационных решений в отрасли. В исследовании использованы статистические данные, экономические показатели и практические примеры. В результате разработаны рекомендации по стратегическим направлениям развития промышленности региона, эффективному использованию ресурсов и развитию государственно-частного партнёрства

Further development of the field of housing construction, improvement of mechanisms for attracting investments, further improvement of the standard of living of our country, is one of the reforms that are consistently carried out in our country today. At the heart of this article lies the expansion of the economy of our country, the reduction of the unemployment rate through the development of the construction sector in our country, the further improvement of the living well-being of our population, the increase of gross domestic product and economic development.