O‘ZBEKISTONDA TURIZM BOZORINING RIVOJLANISH TENDENSIYALARI

Abstract

The article analyzes the development trends of the Uzbek tourism market, its 
structural features and modern transformation processes. The study selected the total volume of the tourism market, changes in service sales channels and the dynamics of average daily spending by tourists as the main indicators. The analysis shows that the tourism market in Uzbekistan has moved from the recovery stage to a stage of stable growth in the post-pandemic period. In particular, the increasing share of tourism services sold through online channels and the increase in daily spending by tourists indicate the digital and economic deepening of this market. At the same time, cultural heritage, historical cities, state policy and service infrastructure are emerging 
as structural supporting factors of the market. At the end of the study, conclusions were drawn on strengthening the principles of digital transformation, service quality, territorial diversification and sustainable tourism for the further development of the Uzbek tourism market.