STRATEGIES AND STAGES OF DEVELOPING INVESTMENT STRATEGIES OF ORGANISATIONS

Abstract

The intensity of changes in the factors of the external investment environment, the high dynamics of the main macroeconomic indicators related to the investment activity of organizations, the pace of scientific and technological progress, frequent fluctuations in the investment market, the volatility of government investment policy and forms of regulation of investment activities do not allow effective investment management of enterprises based only on previously accumulated experience. Under these conditions, the lack of a developed investment strategy adapted to possible changes in the factors of the external investment environment can lead to the fact that investment decisions of individual structural divisions of the organization will be multidirectional, lead to contradictions and reduce the effectiveness of investment activities in general.