OG‘IR AKTIVLI KENGAYISHDAN YENGIL AKTIVLI TRANSFORMATSIYAGA: XITOY TURIZM KORXONALARI XORIJIY INVESTITSIYALARINING EVOLYUTSION VA SAMARADORLIK MEXANIZMLARI: HUAZHU GROUP (2014-2024) MISOLIDA
DOI:
https://doi.org/10.60078/2992-877X-2026-vol4-iss4-pp307-316Annotasiya
Ushbu tadqiqot Huazhu Group mehmonxonalar tarmog‘ining 2014–2024-yillardagi uzoq muddatli (longityudinal) amaliy misoli asosida Xitoy turizm korxonalarining tashqi investitsiya strategiyasi "og‘ir aktivli" modeldan "yengil aktivli" modelga o‘tishining evolyutsion mexanizmlari va samaradorligini o‘rganadi. Makroiqtisodiy bosim sharoitida yengil aktivli model "mahalliylashtirish ijtimoiy legitimlik" zanjiri orqali investitsiya samaradorligini oshirishi aniqlandi. Raqamli salohiyat aksiyadorlik nazoratiga asoslanmagan boshqaruv mantiqini shakllantirib, jarayonda asosiy moderator bo‘lib xizmat qiladi. ESG tamoyillari va mahalliy kadrlar salohiyatining oshirilishi mezbon mamlakatlarda inklyuziv o‘sishni ta’minlaydi. Tadqiqot OLI paradigmasini ijtimoiy-dinamik yondashuv bilan boyitib, O‘zbekiston kabi "Bir makon, bir yo‘l" davlatlari uchun texnologik investitsiyalarni jalb qilish va "yashil" bandlikni rivojlantirish bo‘yicha amaliy tavsiyalar beradi.
Kalit so‘zlar:
turizm sohasidagi OFDI yengil aktivli transformatsiya raqamli salohiyat ijtimoiy legitimlik Huazhu Group (H World Group) O‘zbekistonBibliografik manbalar
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