PROSPECTS FOR MANAGING THE COMPETITIVENESS OF FOOD INDUSTRY ENTERPRISES IN A MARKET ECONOMY

Abstract

This article highlights the urgent issues of ensuring and effectively managing the competitiveness of food industry enterprises under market economy conditions. It analyzes the need for innovative development of enterprises during economic reforms, improving production efficiency, enhancing marketing strategies, and introducing modern management mechanisms. Moreover, it outlines the prospects for achieving sustainable economic growth of industrial enterprises by developing a competitive environment, increasing export potential, and ensuring the stability of the domestic market with food products. The research results are of practical importance for determining strategic directions of competitiveness management and strengthening the economic stability of food industry enterprises.