MARKETING MANAGEMENT IMPLEMENTATION METHODS IN THE MANAGEMENT SYSTEM

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Abstract

This article examines the critical integration of marketing management into the overall management system of a company and emphasizes the importance of a holistic approach that views marketing not as a separate function but as a key aspect of every business decision and action. The article describes the key steps in implementing marketing management, including formulating a marketing vision, aligning marketing with strategic objectives, using data-driven information, developing a customer-centric culture, and continually evaluating and adapting marketing strategies.

Keywords:

holistic integration customer focus strategic alignment continuous evaluation and adaptation

References

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Эргашходжаева Ш., Шарифхўжаев У. (2019) Маркетингни бошқариш: Даслик. Тошкент.: “IQTISODOYOT”, 462 б

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MARKETING MANAGEMENT IMPLEMENTATION METHODS IN THE MANAGEMENT SYSTEM. (2024). Economic Development and Analysis, 2(12), 334-340. https://doi.org/10.60078/2992-877X-2024-vol2-iss12-pp334-340