MARKETING MANAGEMENT IMPLEMENTATION METHODS IN THE MANAGEMENT SYSTEM
Abstract
This article examines the critical integration of marketing management into the overall management system of a company and emphasizes the importance of a holistic approach that views marketing not as a separate function but as a key aspect of every business decision and action. The article describes the key steps in implementing marketing management, including formulating a marketing vision, aligning marketing with strategic objectives, using data-driven information, developing a customer-centric culture, and continually evaluating and adapting marketing strategies.
Keywords:
holistic integration customer focus strategic alignment continuous evaluation and adaptationReferences
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Эргашходжаева Ш., Шарифхўжаев У. (2019) Маркетингни бошқариш: Даслик. Тошкент.: “IQTISODOYOT”, 462 б
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