POSSIBILITIES OF USING DIGITAL MARKETING IN THE PREPARATION OF TOURISM CONTENT OF BUKHARA REGION

Authors

Abstract

Digital technologies are constantly developing and entering various areas of our life. New innovations such as mobile applications, virtual reality, augmented reality and social networks offer new opportunities and improvements in digital tourism. However, in-depth research is needed to understand the specifics of using these digital technologies and their impact on tourists. This article describes the possibilities of using digital marketing in the preparation of tourism content of Bukhara region.

Keywords:

tourism digital marketing digitization mobile applications advertising

References

Abowd GD, Atkeson CG, Hong J, Long S, Kooper R, Pinkerton M (1997) Cyberguide: a mobile context-aware tour guide. Wireless Networks 3, 5, pp 421–433

Ardissono L, Goy A, Petrone G, Segnan M, Torasso P (2003). Intrigue: personalized recommendation of tourist attractions for desktop and handset devices. Applied artificial intelligence, special issue on artificial intelligence for cultcommunities of agents

Benyon, D., Quigley, A., O’Keefe, B., & Riva, G. (2014). Presence and digital tourism. AI & society, 29(4), 521-529.

Buhalis, D. (2003): eTourism: Information technology for strategic tourism management, Pearson (Financial Times/Prentice Hall), London ISBN 0582357403.

De Carolis B, Novielli N, Plantamura V, Gentile E (2009) Generating comparative descriptions of places of interest in the tourism domain. In Proceedings of the third ACM conference on recommender systems (RecSys ‘09). ACM, New York, pp 277–280

Durrant A, Golembewski M, Kirk D, Benford S, Fischer J, Rowland D, McAuley D (2011) Automics: souvenir generating photo ware for theme parks. In: Proceedings of the 2011 annual conference on Human factors in computing systems (CHI ‘11). ACM, New York, pp 1767–1776 7.

Khurramov, O. K., & Fayzieva, S. A. (2020). The main convenience of internet marketing from traditional marketing. Academy, 1(52), 30-32.

Schinke, T., Henze, N., & Boll, S. (2010, September). Visualization of off-screen objects in mobile augmented reality. In Proceedings of the 12th international conference on Human computer interaction with mobile devices and services (pp. 313-316).

Tadjieva, S., Tokhirov, J., Khurramov, O., Juraeva, Z., & Khodjaeva, D. (2023). Trajectory of economic development of Bukhara region during digitalization. In E3S Web of Conferences (Vol. 403, p. 08027).

EDP Sciences. Uriely Natan (2005) The tourist experience: conceptual developments. Ann Tour Res 32(1):199–216

Watanabe A. (2012) Inside ‘world’s first augmented reality hotel’. Retrieved on 14 Mar 2012

Тохиров, Ж. (2021). Кўп омилли эконометрик моделлар асосида таълим хизматлари бозори ривожланиши мақсадли кўрсаткичларини шакллантириш. Iqtisodiyot va taʼlim, (5), 277-282.

Хуррамов, О. (2016). Особенности использования маркетинговых инструментов в социальных медиа. Alatoo Academic Studies, (2), 236-249.

Downloads

Published

How to Cite

POSSIBILITIES OF USING DIGITAL MARKETING IN THE PREPARATION OF TOURISM CONTENT OF BUKHARA REGION. (2023). Economic Development and Analysis, 1(8), 69-75. https://doi.org/10.60078/2992-877X-2023-vol1-iss8-pp69-75