POSSIBILITIES OF USING DIGITAL MARKETING IN THE PREPARATION OF TOURISM CONTENT OF BUKHARA REGION
Abstract
Digital technologies are constantly developing and entering various areas of our life. New innovations such as mobile applications, virtual reality, augmented reality and social networks offer new opportunities and improvements in digital tourism. However, in-depth research is needed to understand the specifics of using these digital technologies and their impact on tourists. This article describes the possibilities of using digital marketing in the preparation of tourism content of Bukhara region.
Keywords:
tourism digital marketing digitization mobile applications advertisingReferences
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