COMPREHENSIVE ASSESSMENT OF THE EFFICIENCY OF BANKING SERVICES FOR INDIVIDUALS
DOI:
https://doi.org/10.60078/2992-877X-2026-vol4-iss3-pp105-112Abstract
This article develops the theoretical and methodological foundations for a comprehensive assessment of banking service efficiency provided to individuals. The study proposes a multidimensional evaluation framework that integrates traditional financial indicators with customer satisfaction metrics, digital service quality, operational efficiency, risk management level, and institutional sustainability indicators. Furthermore, an integrated performance assessment model is designed to evaluate retail banking services in the context of digital transformation. The research findings contribute to enhancing customer-oriented banking strategies, improving service quality, and strengthening competitiveness in the retail banking sector.
Keywords:
individuals retail banking services efficiency assessment comprehensive evaluation digital transformation customer satisfaction operational efficiency banking risks integrated modelReferences
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