TECHNOLOGICAL LEADERSHIP AND STRUCTURAL ADAPTATION OF INDUSTRIES OF THE RUSSIAN FEDERATION IN THE CONTEXT OF TOURISM
Abstract
The tourism industry in the Russian Federation represents a significant sector, contributing to the nation’s GDP and employment while showcasing its cultural and geographical diversity. In the face of ongoing global transformations, the industry must navigate various challenges, such as economic instability, fluctuating consumer preferences, and the advent of advanced technologies. This article explores how Russian tourism enterprises can cultivate technological leadership through the adoption of artificial intelligence (AI) and big data analytics, how the industry can adapt to structural changes via digitalization, and how state policies influence the development of smart tourism. By analyzing successful case studies and illustrating the role of government initiatives, this study underscores the critical importance of innovation in steering the future of Russia’s tourism sector.
Keywords:
tourism Industry Russian Federation technological leadership artificial intelligence big data analytics digitalization smart tourism government policies innovation structural changesReferences
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