MAIN DIRECTIONS OF USING DIGITAL BUSINESS IN THE DIGITAL ECONOMY AND MEDICAL SERVICES MARKETING
DOI:
https://doi.org/10.60078/2992-877X-2025-vol3-iss1-pp91-99Abstract
The article presents the main areas of use of digital business in the digital economy and medical services marketing. The article is devoted to the trends in the digital economy, medical services marketing, in order to improve the quality of medical services by ensuring competition in the healthcare system, in particular, the medical services market, and presents methods that can be used to conduct an analysis of each trend
Keywords:
digital economy medical services digital business healthcare medical system marketing customer journey patient real clinical experience patient perspective NPS and CSI indices TDABS digital technologies efficiencyReferences
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