SCIENTIFIC AND METHODOLOGICAL FOUNDATIONS OF MARKETING ACTIVITIES IN E-COMMERCE PLATFORMS

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DOI:

https://doi.org/10.60078/2992-877X-2024-vol2-iss12-pp179-183

Abstract

This article examines the scientific and methodological foundations of marketing activities in e-commerce platforms. The study focuses on the analysis of market trends, the competitive environment, and the importance of modern digital marketing tools. Furthermore, new approaches are suggested to enhance the efficiency of e-commerce platforms. The paper concludes with recommendations for developing effective marketing strategies.

Keywords:

e-commerce marketing strategy e-commerce platforms digital marketing competitive environment personalization

References

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Kozye D., Teriz N., Xeyg. M., Eymor D., Dunkan G., Peytel K (1999). Elektronnaya kommersiya. Per. s angl. - Moskva: Izdatelsko-torgovыy dom “Russkaya Redaksiya”, - 288 s.

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Teriz N. (2011) The impact of e-commerce on international trade and employment. Procedia - Social and Behavioral Sciences, - p.251.

Xeyg M. (2002) Osnovы elektronnogo biznesa. M: FA-IR-Press,. - 386 s.

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How to Cite

Turdiyeva , S. (2024). SCIENTIFIC AND METHODOLOGICAL FOUNDATIONS OF MARKETING ACTIVITIES IN E-COMMERCE PLATFORMS. Economic Development and Analysis, 2(12), 179-183. https://doi.org/10.60078/2992-877X-2024-vol2-iss12-pp179-183

Issue

Vol. 2 No. 12 : Economic development and analysis

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Articles

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