ENSURING THE UNITY OF INNOVATION AND CREATIVITY AS A FACTOR OF ECONOMIC DEVELOPMENT (THEORETICAL APPROACHES)
Abstract
Creativity and innovation are increasingly being mentioned as key skills for success in work and life all over the world today. Innovation is a decisive force for the organization’s activities and survival in the market. This article is devoted to the theoretical coverage of the topic of ensuring the unity of innovation and creativity as a factor of economic development.
Keywords:
innovative development innovative ideas creative ideas innovative value chain creative processes innovative developmentintellectual property endogenous and exogenous innovationsReferences
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