This article investigates the theoretical foundations of intangible asset accounting in public healthcare institutions and examines their economic and social significance under digital transformation. The research reveals that intangible assets — including electronic medical records, health information systems, licenses, clinical protocols, medical databases, and intellectual resources have become the main drivers of service efficiency and organizational performance in healthcare institutions. An Integrated Assessment Index (IAI) model is developed based on five indicators: value of information systems, clinical licenses, medical database value, efficiency of electronic services, and intellectual capacity. The findings demonstrate that relying solely on financial indicators to assess intangible assets is insufficient, and a multidimensional approach that incorporates social benefits and service performance must be applied. The results provide practical implications for improving accounting policies, enhancing funding efficiency, and strategically managing intellectual resources within the digital economy environment of the healthcare sector.

Big Data plays a crucial role in the transformation of medical management by providing new opportunities for analyzing large volumes of data, predicting diseases, and optimizing healthcare decision-making. This article examines the fundamental principles of using Big Data in medical management, the impact of analytics on decision-making, and the challenges associated with processing medical information. The study analyzes modern approaches to integrating Big Data into medical information systems and managing healthcare resources. The prospects of using artificial intelligence and machine learning in medical analytics, as well as issues related to data security and standardization, are discussed.

This article examines the issues of digitalization of the medical sphere and foreign experience. The practice of digitalization of the healthcare system of the Republic of Uzbekistan and the experience of foreign countries in this area have been studied. Also, on the basis of statistical data, trends in the development of the country's medical sphere were analyzed and proposals and recommendations were developed for the effective organization of information digitalization processes at medical enterprises.

The article presents the main areas of use of digital business in the digital economy and medical services marketing. The article is devoted to the trends in the digital economy, medical services marketing, in order to improve the quality of medical services by ensuring competition in the healthcare system, in particular, the medical services market, and presents methods that can be used to conduct an analysis of each trend

The article provides detailed reviews and analyzes of the perspective of artificial intelligence in Uzbekistan. The importance of artificial intelligence in the development of firms, companies, as well as in the fields of medicine, agriculture has been need by process of digitalization. Also, the demographic changes of the Republic of Uzbekistan were analyzed and forecast indicators for 2024-2030 were developed. Based on these forecast indicators, it was determined that by 2030, the demand of the population of the Republic for meat and dairy products will increase by 19.2%, and for milk products by 16.3%. To meet this demand, suggestions
and recommendations have been developed for the automation of livestock complexes based on digital technologies, the use of robotic CR-1 and MR-S2 remote-controlled digital technologies for increasing the milk yield of dairy cows

The purpose of the study is to study the theoretical and practical foundations of
human capital development factors in the process of implementing concepts and strategies for the socio-economic development of Uzbekistan. Analysis of practical work aimed at improving science, education, health and culture for the development of human capital in the new Uzbekistan, development efforts along with world civilizations and countries of the world. In the process of forming human capital in the interests of innovative development, it is aimed at education, knowledge, skills, abilities, motivation, professional orientation of the individual, training of carriers of new knowledge, the formation of social demand and the development of competencies
that satisfy needs.

This article analyzes the current aspects of personnel management in the healthcare system of Uzbekistan. The authors explore the specifics of the processes of hiring, training and retaining qualified specialists in the context of the medical system of this country. The article examines the factors influencing the effectiveness of human resources management, such as socio-economic conditions, cultural characteristics and national strategies for the development of healthcare. The existing recruitment strategies, training programs and measures to retain staff in the health care system of Uzbekistan are analyzed, as well as recommendations for their improvement, taking into account the specifics of the country. The results of the study may be useful for developing more effective HR management strategies in the medical sector of Uzbekistan in order to improve the quality of medical care and staff satisfaction

In the article, medicinal plants grown in agriculture occupy an important place in modern medicine and pharmaceuticals. However, their effectiveness in the market can be significantly increased by improving sales mechanisms. The methodology of increasing the effectiveness of sales of medicinal plants includes a number of main stages. The article provides information about the scientific and practical aspects of such issues

The article examines the issue of improving the quality of life as one of the major challenges facing society. It explores key factors influencing the improvement of living standards and the ways to achieve this goal. The article analyzes economic growth and stability, education and access to knowledge, healthcare and social protection, infrastructure and living conditions, technological advancements, and sustainable environmental policies as important factors in enhancing the quality of life. The author emphasizes the importance of developing and implementing new technologies in the fields of medicine and healthcare, industry, infrastructure, and education. It highlights that innovations in these areas have the potential to significantly improve the quality of life and expand opportunities for individuals. However, the author also notes the need for appropriate investments, legal support, and collaboration among various stakeholders for the successful implementation of innovative projects. The article provides an overview of possible development paths that can contribute to improving the quality of life in the modern era of innovation transformations.