INSON KAPITALI VA “YUMSHOQ KUCH” OMILI ORQALI TURISTIK JOZIBADORLIKNI OSHIRISH: QIYOSIY TAHLIL
DOI:
https://doi.org/10.60078/2026-vol1-iss1-pp270-276Abstract
This article discusses the rapid growth of tourism in Dagestan in recent years, the
factors behind it, and the role of Khabib Nurmagomedov and his team in the development of sports, ecological, and pilgrimage tourism in Dagestan through their personal brand. It analyzes the historical and cultural similarities and tourism resources between Uzbekistan and Dagestan, and offers recommendations for applying the experience of Dagestan to Uzbekistan.
References
1. Anholt S. Nation Brands of the Twenty-First Century. (1998) Journal of Brand Management https://doi.org/10.1057/BM.1998.30
2. Kotler, P., Haider, D. H., & Rein, I. (1993). Marketing Places: Attracting Investment, Industry, and Tourism to
Cities, States, and Nations. Free Press.
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