TURIZM XIZMATLAR BOZORI SAMARADORLIGINI BAHOLASHNING RAQAMLI INDIKATORLAR TIZIMINI SHAKLLANTIRISH
DOI:
https://doi.org/10.60078/2026-vol1-iss1-pp70-74Abstract
This article examines the issues of forming a system of digital indicators for
assessing the efficiency of the tourism services market in the context of the digital economy. The
study substantiates the necessity of using digital indicators alongside traditional statistical
measures due to the intensification of digital transformation processes in the tourism sector. The
article also highlights the importance of digital infrastructure, online booking, digital marketing,
customer satisfaction, and innovative management indicators in evaluating the efficiency of the
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tourism services market. In addition, the prospects for assessing the efficiency of Uzbekistan’s
tourism services market based on an integrated digital index are presented.
References
1. O‘zbekiston Respublikasi Statistika qo‘mitasi. O‘zbekiston Respublikasida turizm statistikasi to‘plami – 2024. – Toshkent: Statistika agentligi, 2024. – 156 b.
2. O‘zbekiston Respublikasi Raqamli texnologiyalar vazirligi. O‘zbekistonda raqamli iqtisodiyotning rivojlanish holati to‘g‘risida hisobot – 2024. – Toshkent, 2024. – 98 b.
3. UN Tourism. World Tourism Barometer 2025. – Madrid: UN Tourism, 2025. – 52 p.
4. World Bank. Digital Development Overview Report 2024: Digital Transformation for Economic Growth. – Washington DC: World Bank, 2024. – 140 p.
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