SOTISH TIZIMIDA QO‘LLANILADIGAN MARKETING TADQIQOTLARI USULLARI
DOI:
https://doi.org/10.60078/2026-vol5-iss1-pp297-301Annotasiya
Mazkur maqolada sotish tizimida qo‘llaniladigan marketing tadqiqotlari usullarining nazariy va amaliy jihatlari yoritilgan. Unda bozorni o‘rganish, iste’molchilar ehtiyojlari va xulq-atvorini tahlil qilish, sotish kanallari samaradorligini baholashda qo‘llaniladigan asosiy marketing tadqiqotlari usullari tahlil qilingan. So‘rovnoma, intervyu, kuzatuv, fokus-guruhlar hamda statistik va iqtisodiy-matematik tahlil usullarining sotish jarayonidagi o‘rni ochib berilgan. Tadqiqot natijalari sotish tizimini takomillashtirish, boshqaruv qarorlarini asoslash va korxona raqobatbardoshligini oshirishda marketing tadqiqotlarining muhimligini asoslaydi.
Bibliografik manbalar
Brandwatch. (2025). 10 essential methods for effective consumer and market research. Retrieved from https://www.brandwatch.com/blog/market-research-methods/
ESOMAR. (2024). Global market research industry revenue report. Amsterdam: ESOMAR.
Forrester Research. (2024). Q2 AI pulse survey 2024. Cambridge, MA: Forrester Research, Inc.
HubSpot. (2024). Marketing strategy report 2024. Boston, MA: HubSpot, Inc.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Outreach. (2024). Sales 2024: A revenue data analysis. Seattle, WA: Outreach Corporation.
