Today in the world there is a tendency to identify innovative aspects of physical culture and sports and their implementation based on their support. After all, it is known from the practice of developed countries that the effective operation of physical culture and sports institutions has a positive effect on the stable socio-economic development of the country.
For this reason, it is extremely important to ensure the financial sustainability of institutions serving the development of physical culture and sports in the country, to expand the possibilities of their financing, and to conduct scientific research on improving models and financing mechanisms that ensure the effectiveness of their activities by filling them with the necessary elements.