O‘ZBEKISTONNING CHEKKA HUDUDLARIDA MICE TURIZMINI RIVOJLANTIRISH IMKONIYATLARI

Abstract

This article analyzes the strategic opportunities for the development of MICE 
tourism in remote regions of Uzbekistan. MICE tourism is considered one of the key factors of 
economic growth on a global scale. Uzbekistan, with its rich cultural heritage, geographical 
location, and hospitality, has the potential to become an active participant in this sector. The article examines the natural and geographical advantages of remote regions and proposes infrastructural and digital models necessary for organizing international business events. In addition, the socioeconomic effectiveness of developing MICE tourism is substantiated in terms of eliminating seasonality problems in the regions and ensuring employment for the local population.