TURIZMNI RАQАMLАSHTIRISHNING XОRIJ TАJRIBАSI VА UNDАN О‘ZBEKISTОNDА FОYDАLАNISH IMKОNIYАTLАRI

Abstract

This article studies the foreign experience of digitizing the tourism sector, in 
particular, the example of Singapore, and analyzes the possibilities of its application in the 
conditions of Uzbekistan. During the study, the importance of the smart tourism system, digital 
marketing, Big Data technologies, online services, and public-private sector cooperation in the 
development of tourism was highlighted. Specific recommendations for the development of the 
tourism sector of Uzbekistan were developed, including the implementation of a smart tourism 
system, training qualified personnel, the use of Big Data, expanding cooperation, and strengthening digital marketing. These proposals will serve to increase the competitiveness of the tourism sector and ensure its sustainable development.