ВЛИЯНИЕ ЦИФРОВЫХ ПЛАТФОРМ НА РАЗВИТИЕ МИРОВОГО  ТУРИСТИЧЕСКОГО РЫНКА: СОВРЕМЕННЫЕ ТЕНДЕНЦИИ И  ТРАНСФОРМАЦИОННЫЕ ПРОЦЕССЫ

Малика НУРУЛЛАЕВА

doi:10.60078/2026-vol1-iss1-pp127-130

Authors

Малика НУРУЛЛАЕВА

Ташкентский государственный университет востоковедения

DOI:

https://doi.org/10.60078/2026-vol1-iss1-pp127-130

Abstract

This thesis analyzes the impact of digital platforms on the transformation of the
global tourism market. Based on data from UN Tourism, Statista, the World Economic Forum, and
peer-reviewed scientific publications, the study examines key trends in the digitalization of the
industry, including the growth of online booking, the application of artificial intelligence, Big Data,
and immersive tourism technologies. Special attention is given to economic indicators and forecasts
for the development of the global online tourism market.

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