WAYS AND METHODS OF BRANDING PROMOTION IN THE TOURISM SECTOR

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DOI:

https://doi.org/10.60078/3060-4842-2025-vol2-iss2-pp439-443

Abstract

This article analyzes the ways and methods of creating branding in the tourism sector and examines the methods used to achieve competitive advantages when choosing branding strategies and directions for their formation.

Keywords:

branding differentiation service market consumer needs digital technologies quality of services intangible assets design intellectual property

References

The Anholt-GfK Roper Nation Brands IndexSM (2009) Report August . URL: http://www. image-schweiz . ch/fileadmin/user_upload/pdf/d/ Image_ der_Schweiz/Switzerland_ 2009_NBI_Report_08-31-2009. pdf.

Визгалов Д. (2011) Маркетинг города. М.: Фонд «Институт экономики города».160 с.

Маркова В.Д., Кузнецова С.А. (2019) УДК 338.2(075.8) ББК 65.290-2я73 М25. Стратегический менеджмент: Учеб. пособие. –М.: ИНФРА-М, -288 с.

Москаленко Л. (2006) Кластерный анализ // Эксперт. № 31 (525) . C . 43-48.

Осиченко, С.Н. (2023) Особенности брендинга туристических услуг / С.Н.Осиченко. Текст: непосредственный // Молодой ученый. № 22 (469). С. 141-145. URL: https://moluch.ru/archive/469/103570/ (дата обращения: 08.04.2025).

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WAYS AND METHODS OF BRANDING PROMOTION IN THE TOURISM SECTOR. (2025). In Advanced Economics and Pedagogical Technologies. https://doi.org/10.60078/3060-4842-2025-vol2-iss2-pp439-443

Issue

Vol. 2 No. 2 : Advanced Economics and Pedagogical Technologies

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Articles

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