PROSPECTS OF USING DIGITAL MARKETING TOOLS IN THE FIELD OF TOURISM
DOI:
https://doi.org/10.60078/3060-4842-2025-vol2-iss5-pp35-43Abstract
The article analyzes the relevance and prospects of using digital marketing tools in the tourism sector. The theoretical foundations and practical application mechanisms of digital marketing are highlighted, and marketing tools in the pre-pandemic and post-pandemic periods are compared. The results of the study show that traditional advertising tools are gradually being replaced by modern digital approaches, and digital technologies are gaining priority in tourism marketing. This significantly increases efficiency, international visibility, and competitiveness in the industry.
Keywords:
tourism digital marketing digitalization innovation strategy competitivenessReferences
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