THE ROLE OF CORPORATE CULTURE IN THE FORMATION AND DEVELOPMENT OF THE BUSINESS VALUE MANAGEMENT SYSTEM
DOI:
https://doi.org/10.60078/3060-4842-2025-vol2-iss4-pp457-462Abstract
In the context of the transformation of the global economic environment, the accelerating processes of globalization, and the integration of international financial and economic systems, the significance of non-financial determinants of business value within the architecture of strategic management is substantially increasing. Organizational and corporate culture is acquiring the status of a system-forming factor of value-based management, shaping long-term competitive advantages, strengthening the company’s market identity, and enhancing its investment capitalization. This highlights the necessity of a comprehensive analysis of the institutional forms of corporate culture, the development of innovative tools for its integration into business value management systems, as well as the implementation of multi-level assessments of its effectiveness under contemporary economic transformations.
Keywords:
business value corporate culture strategic management investment attractiveness organizational transformationReferences
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