FOREIGN EXPERIENCE IN THE FORMATION OF CONSUMER BEHAVIOR ON DIGITAL PLATFORMS AND OPPORTUNITIES FOR ITS APPLICATION IN THE DEVELOPMENT OF E- COMMERCE IN UZBEKISTAN
DOI:
https://doi.org/10.60078/3060-4842-2025-vol2-iss4-pp382-389Abstract
This article explores the best practices of developed countries – the United States, China, and the Republic of Korea – in shaping consumer behavior on digital platforms. Using platforms like Amazon, AliExpress, and Shopify as case studies, it highlights how personalized marketing strategies and digital technologies are effectively used to attract, retain, and engage users. The paper emphasizes user activity, recommendation systems, loyalty programs, and infrastructure solutions that boost competitiveness. The article also discusses the applicability of these models in Uzbekistan’s digital economy context and analyzes key barriers to e-commerce development, such as payment infrastructure, digital literacy, and trust. Recommendations are proposed to overcome these issues and promote sustainable platform growth.
Keywords:
digital platforms consumer behavior e-commerce personalization user experience marketing strategy UzbekistanReferences
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