METHODOLOGICAL FOUNDATIONS OF DEVELOPMENT OF SERVICES PROVIDED IN MUSEUMS AND CULTURAL HERITAGE SITES AND INTEGRATION OF TOURISM

Abstract

This study studies the methodological foundations of development of services provided in museums and cultural heritage sites and their integration with the tourism sector. The main focus is on the effective use of cultural sites in tourism, improving the quality of services, introducing innovative approaches and studying foreign experiences. As a result of the study, the importance of tourism infrastructure, marketing strategies, digital technologies and local community participation was identified. The conclusions and proposals develop recommendations for harmonizing the activities of museums and cultural heritage sites with tourism in the conditions of Uzbekistan.