The article examines the key marketing barriers hindering the implementation of green technologies in developing economies. Factors related to consumer perception, pricing, information asymmetry, and institutional constraints are analyzed. Statistical data and practical recommendations for overcoming the identified barriers are presented. The article also examines limitations from manufacturers and intermediaries, including a lack of marketing strategies, problems with promoting green products, and weak distribution infrastructure. Based on the analysis, recommendations were proposed for overcoming marketing barriers like increasing consumer awareness, stimulating demand through financial and tax mechanisms, developing partnership networks and green technology branding strategies

The article considers new elements of regional development strategy with a focus on institutional and methodological aspects of planning socio-economic progress. Special attention is paid to the role of public participation in the processes of development and implementation of strategic documents, including such mechanisms as public hearings, expert consultations, focus groups, digital platforms of e-governance and, in particular, civic budgeting. The author analyzes both theoretical foundations and practical examples of the introduction of such tools in international practice (Brazil, Spain, France, China) and the prerequisites for their application in the Republic of Belarus. The author presents the key directions for improving the system of strategic planning at the regional level: legal framework, institutional infrastructure, approval procedures, monitoring and evaluation, as well as identifies the existing institutional barriers. It is demonstrated that strengthening the role of civil society and introduction of mechanisms for direct participation of the population in the distribution of budgetary resources contribute to increasing the transparency of public decisions, strengthening trust in the authorities and more accurately reflecting the interests of the local population. The conclusion is that it is necessary to integrate new approaches into the current system of state planning to ensure sustainable and balanced of regional development.

The article examines the features of the development of global trade in the context of rapid digital changes and institutional transformations. The key factors and mechanisms that determine the digitalization of trade processes, as well as institutional barriers that impede countries' equal access to digital opportunities are studied. Particular attention is paid to the problem of digital inequality, which limits the integration of individual states into international trade networks and reduces their competitiveness. Such digitalization drivers as the development of digital infrastructure, the use of artificial intelligence, blockchain technology and big data processing are analyzed. The risks of the digital divide and its implications for the sustainability of global trading systems are revealed. Strategic directions for the formation of an inclusive and secure digital trading environment are proposed.

The article discusses the main problems faced by young entrepreneurs in the process of digitalization of their business. Both technological and financial barriers are analyzed, including lack of funds for the implementation of new digital solutions and low digital literacy of entrepreneurs. Attention is also focused on socio-cultural barriers associated with changes in organizational culture and the risks associated with the uncertainty of digital transformation. The article also discusses recommendations for overcoming these problems, including the need to create institutional support, develop educational programs and increase the level of financial access. The results of research conducted by scientists, as well as information from organizations supporting the digitalization of small and medium businesses are presented.

The formation of an effective competitive environment in regional consumer goods markets is a key condition for sustainable economic growth, consumer welfare and innovation-driven development. This study discusses the fundamentals, structural variables and strategic mechanisms of economic modernization and market liberalization affecting the competitiveness of regional consumer goods markets. Using a combination of comparative analysis, econometric modeling and empirical research in selected regions, the study identifies key factors such as market concentration ratios, entry barriers, institutional support mechanisms and consumer demand dynamics that determine the intensity of competition. Empirical results show that regions with diversified production structures, high levels of small and medium-sized enterprise (SME) activity and strong institutional arrangements have higher market efficiency and consumer satisfaction. In addition, the study highlighted the importance of digital transformation, innovation ecosystems and public-private partnerships as strategic levers for building competitive advantages in the consumer goods sector

Public-private partnership (PPP) mechanisms are considered an effective tool for developing local infrastructure, attracting investments and improving the quality of services. This article assesses the state of application of the PPP system in the Kashkadarya region, analyzes existing projects and assesses their economic and social effectiveness. The study used a systematic approach based on documentary sources, official statistics, international experience and opinions of local experts. The results showed that PPPs play a significant role in the region's infrastructure sectors, in particular, healthcare, education and energy. At the same time, areas for improvement were developed based on an analysis of existing institutional barriers and investment risks

In the context of active digital transformation of economic processes, the issue of enhancing the efficiency of managing electronic commerce entities has gained significant relevance. This article examines conceptual frameworks and practical mechanisms for optimizing managerial performance indicators of enterprises operating in the e-commerce sector of the Republic of Uzbekistan. The study analyzes the institutional environment, the level of digital maturity, and the technological infrastructure of electronic business, and identifies key barriers hindering its development. Special attention is given to the need for implementing an integrative management model focused on digital analytics, business process automation, consumer interaction personalization, and the use of advanced platform-based solutions. Based on comparative analysis with international practice, specific recommendations are proposed for improving performance evaluation systems for e-commerce actors, taking into account the national context. The findings can be applied in shaping state policies supporting digital entrepreneurship and developing strategies for sustainable growth of electronic commerce.

In the context of rapid digitalization of the economy, the issue of increasing labor productivity in small businesses is gaining special relevance, as the efficiency of labor resource utilization directly affects the competitiveness and sustainability of business entities. This article examines the key factors influencing labor productivity growth, taking into account the specific features of small enterprises under digital transformation. The study analyzes institutional constraints, organizational and managerial barriers, and the level of integration of digital solutions into management practices. Particular attention is paid to the potential of digital technologies such as automated management systems, digital analytics tools, and business process personalization instruments for optimizing internal resources. Based on empirical data and comparative analysis with international practice, recommendations are proposed for building a digital environment that stimulates labor efficiency growth. The findings may be useful in developing sustainable development strategies for small businesses within the digital economy.

This article examines professional standards as a strategic instrument for transforming the workforce training system in the Republic of Uzbekistan amid ongoing labor market reforms. A comparative analysis is presented of approaches to the development and implementation of professional qualifications in the United Kingdom, New Zealand, Russia, and Albania. Based on an analysis of the regulatory framework and the application of standards in Uzbekistan’s tourism sector, key challenges and barriers are identified. The results of an empirical study reveal the levels of perception of professional standards among employers and educational institutions, as well as indicate directions for the institutional development of the national qualification system. Particular attention is given to the adaptation of international practices to the national context. Based on a conducted SWOT analysis, recommendations are formulated for improving mechanisms of implementation and updating of professional standards.