TRANSFORMATION OF THE COMPETITIVE ENVIRONMENT OF BANKS UNDER THE INFLUENCE OF ARTIFICIAL INTELLIGENCE
DOI:
https://doi.org/10.60078/2992-877X-2025-vol3-iss12-pp75-83Abstract
The article is devoted to analyzing the transformation of the banking sector in the context of the active implementation of artificial intelligence (AI) technologies. It examines the key areas of AI application in banking activities, including automation of operational processes, intelligent risk management, personalization of customer services, and the development of innovative financial products. Special attention is given to how AI changes traditional banking business models, enhances banks’ competitiveness, and creates new strategic advantages in the financial market. The challenges and risks of digital transformation including cybersecurity issues, the ethics of AI usage, and compliance with regulatory requirements are analyzed. The study concludes that the integration of AI technologies into the banking system is becoming an essential condition for its sustainable development and global competitiveness.
Keywords:
artificial intelligence banking sector digital transformation competitiveness financial innovations financial technologiesReferences
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