DATA ANALYSIS IN TOURISM MANAGEMENT: THE IMPACT OF ARTIFICIAL INTELLIGENCE AND BIG DATA TECHNOLOGIES
DOI:
https://doi.org/10.60078/2992-877X-2025-vol3-iss9-pp277-282Abstract
This article highlights modern methods of data analysis in tourism management, particularly the role of artificial intelligence and big data technologies. The study examines the possibilities of identifying tourist needs, personalizing services, and making effective management decisions through large-scale data. The importance of intelligent technologies in fostering innovative approaches, increasing competitiveness, and enhancing efficiency in the tourism sector is also demonstrated.
Keywords:
tourism management data analysis artificial intelligence big data digital transformation innovative technologiesReferences
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