THE ESSENCE OF THE B2B CONCEPT IN THE REALIZATION OF TOURISM PRODUCTS AND STRATEGIC DIRECTIONS FOR ITS IMPROVEMENT
DOI:
https://doi.org/10.60078/2992-877X-2026-vol4-iss5-pp40-44Abstract
This study explores the essence of the B2B (Business-to-Business) concept in the distribution of tourism products and its strategic importance in the modern market economy.
Keywords:
B2B marketing tourism industry API integration GDS bedbanksReferences
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