DEVELOPMENT OF DIGITAL STRATEGIES OF COMMERCIAL BANKS
DOI:
https://doi.org/10.60078/2992-877X-2026-vol4-iss3-pp236-252Abstract
The article analyzes the development of digital strategies in commercial banks and their role in ensuring economic efficiency and financial stability. The study examines the impact of digital technologies, mobile and online platforms, as well as artificial intelligence and big data systems on the transformation of banking services. The research results provide recommendations for modernizing bank strategies, expanding service accessibility, adapting to customer needs, and enhancing competitiveness.
Keywords:
commercial bank digital strategy transformation financial stability banking services fintech artificial intelligence mobile banking big data innovationReferences
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