EXPERIENCES OF FOREIGN COUNTRIES IN THE TRANSFORMATION AND DIVERSIFICATION OF TOURISM TYPES

Abstract

This scientific article provides a comprehensive analysis of the processes of transformation and diversification of tourism types based on the experience of foreign countries. The study explores the reforms, strategic approaches and institutional mechanisms implemented in the tourism sector during the post-pandemic recovery phase of 2020-2025. In particular, measures have been analyzed aimed at digital transformation of tourism, product and market diversification, mitigation of seasonality, introduction of sustainable and “green” tourism, as well as increasing the value of tourist services. The study sets out the principles of Public Policy and strategic planning, infrastructural investment, digital technologies, effective use of cultural and Natural Resources, and sustainable development as the main factors for the transformation and diversification of Tourism. Scientific and practical conclusions and recommendations for improving the policy of national tourism have also been developed on the basis of foreign experience.