COMMUNICATION STRATEGY AS A TOOL FOR EFFECTIVE MANAGEMENT OF MINING COMPANIES IN THE CONTEXT OF TRANSFORMATION AND GLOBAL CHALLENGES

Abstract

The article explores the role of communication strategy as an instrument of strategic management in mining companies under conditions of digitalization, institutional transformation, and global challenges, including ESG requirements and corporate governance transparency. The relevance of the research is explained by the ongoing economic and institutional reforms in the Republic of Uzbekistan aimed at ensuring economic openness, attracting investment, and integrating enterprises into the global economic community. Based on theoretical approaches, international experience, and empirical data from JSC Navoi Mining and Metallurgical Company, it is substantiated that a communication strategy not only provides information support but also contributes to managing reputational risks and supporting managerial decision-making.