DYNAMIC VALUE-BASED PRICING FRAMEWORK FOR B2B DATA PRODUCTS: A BILATERAL OPTIMIZATION MODEL
DOI:
https://doi.org/10.60078/2992-877X-2025-vol3-iss11-pp258-268Abstract
Nowadays, B2B data pricing models are dominated by the seller side, ignoring buyers’ perspectives. Traditional model results in reduced market efficiency and suboptimal financial outcomes for all stakeholders in the long run. This research analyzes components such as value levers (i.e., functions for buyers and sellers), a dynamic algorithm using LightGBM machine learning, and an API for real-time pricing.
Keywords:
bilateral optimization B2B data pricing dynamic pricing model Data monetization value-based pricing machine learning pricing SHAP value analysisReferences
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