DIRECTIONS FOR THE DEVELOPMENT OF INNOVATION MARKETING IN TODAY'S GLOBALIZATION ENVIRONMENT
DOI:
https://doi.org/10.60078/2992-877X-2025-vol3-iss11-pp227-232Abstract
This article examines the concept of innovative marketing, its differences from traditional marketing, and its specific features. It emphasizes the dependence of innovative marketing on modern technologies, the need for government support for the development of innovative marketing in Uzbekistan, the need to foster a commitment to innovation among businesses, the creation of an appropriate infrastructure, and the ongoing updating of specialists' knowledge and skills. The article presents an analysis of the literature on this topic, the results of practical research, and the methodology.
Keywords:
innovative marketing globalization marketing strategy competitiveness innovation consumer diversification startupReferences
Ergashxo‘jayeva, Sh. (2014) Innovatsion marketing. Toshkent: Cho‘lpon nomidagi NMIU. ISBN 978-9943-05-695-4.
Kotler, F. (2020) Marketing Management. Pearson.
Musaeva, Sh.A. (2022) Integrallashtirilgan marketing kommunikatsiyasi. Samarqand: Mahorat.
Musaeva, Sh.A. (2023) Marketing tadqiqotlari. Samarqand: STAR-SEL.
Musaeva, Sh.A. and Usmonova, D.I. (2021) Innovatsion marketing. TURON EDITION.
O‘zbekiston Respublikasi Prezidenti Farmoni (2017) Tashqi bozorlarda mahalliy mahsulotlarning eksport qilinishi va raqobatdoshligini ta’minlashni yanada rag‘batlantirish chora-tadbirlari to‘g‘risida PF-5057-son, 25 May. Toshkent.
O‘zbekiston Respublikasi Prezidenti Farmoni (2022) 2022–2026-yillarda O‘zbekiston Respublikasining innovatsion rivojlanish strategiyasini tasdiqlash to‘g‘risida. Toshkent.
Porter, M. (n.d.) Competitive Strategy. Harvard Business Review.
Гужин, А.А. and Гужина, Г.Н. (2012) ‘Материальные интересы в системе экономического роста’, Московское научное обозрение, 12-1.
Назаршоев, Н.М., и др. (2016) ‘Стратегия развития бизнеса как инструмент управления конкурентоспособностью’, Инновации и инвестиции, 4, pp. 90–92.
Петрухина, Е.В., и др. (2014) Современные теории менеджмента. Орёл.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
