PRIORITY DIRECTIONS FOR INCREASING THE TOURISM POTENTIAL OF THE NAVOI REGION
DOI:
https://doi.org/10.60078/2992-877X-2025-vol3-iss11-pp46-51Abstract
This article examines the priority directions for enhancing the tourism potential of Navoi region, Uzbekistan. It analyzes the current state of tourism infrastructure, digital transformation processes, and principles of sustainable tourism. Based on a cluster approach, digital innovation and green economy principles, scientific recommendations were developed to increase regional competitiveness and ensure efficient use of resources. The results provide a basis for strategic planning and sustainable tourism policy in the Navoi region.
Keywords:
Navoi region tourism potential cluster approach digital transformation sustainable tourismReferences
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