IMPROVING THE ACTIVITIES OF SMALL BUSINESS AND PRIVATE ENTREPRENEURSHIP IN THE SERVICE SECTOR: THEORETICAL ASPECTS

Abstract

This article examines the efficiency of small business in the service sector of Uzbekistan and its role in ensuring sustainable economic growth. The study highlights the key determinants of development, including government support, infrastructure quality, access to financial resources, and workforce skills. Particular attention is given to the introduction of innovations and digital technologies, which contribute to the optimization of business processes, cost reduction, and market expansion. The analysis shows that despite the positive results achieved, the sector still faces several challenges such as limited access to finance, high competition, and administrative barriers. At the same time, government initiatives aimed at reducing bureaucratic procedures, providing tax incentives, and stimulating the export of services create favorable conditions for further development. It is concluded that small businesses in the service sector have significant potential to expand their contribution to the economy, especially through export development and integration into international markets. The implementation of comprehensive measures will enhance the competitiveness of small enterprises and ensure further diversification of Uzbekistan’s economy.