THE IMPACT OF EXPORT AND IMPORT ON THE EFFECTIVENESS OF THE ORGANIZATIONAL AND ECONOMIC MECHANISM IN CHILDREN’S TOY MANUFACTURING
DOI:
https://doi.org/10.60078/2992-877X-2025-vol3-iss9-pp361-367Abstract
This article provides a comprehensive analysis of the impact of export and import processes on the effectiveness of the organizational and economic mechanism in children’s toy manufacturing. The study applies the PESTLE analysis method to assess the influence of external environment factors. In addition, an integrated index model is proposed to evaluate the efficiency of the organizational and economic mechanism. The results demonstrate that economic and technological factors have the greatest impact, while social and environmental aspects play a significant role in strategic development. The article concludes with practical recommendations aimed at enhancing efficiency in the sector and ensuring the competitiveness of domestic producers in the international market.
Keywords:
children’s toy industry organizational and economic mechanism export import PESTLE analysisReferences
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