DEVELOPMENT OF THE CLOTHING INDUSTRY IN THE REPUBLIC OF UZBEKISTAN
DOI:
https://doi.org/10.60078/2992-877X-2025-vol3-iss9-pp26-35Abstract
The article covers the current state, development factors and prospects of the clothing industry in the Republic of Uzbekistan. The role of the industry in the national economy, the need to modernize production capacities, increase export potential, and develop brand and design policies are analyzed. The introduction of scientifically based marketing strategies, neuromarketing approaches, use of e-commerce opportunities, and strengthening the personnel training system are also noted as important factors in ensuring the global competitiveness of the industry.
Keywords:
textile market export modernization brand design digital transformationReferences
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