THE CONCEPT OF MARKETING AND ITS THEORETICAL AND PRACTICAL BASES APPLICATION IN THE TOURISM INDUSTRY

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DOI:

https://doi.org/10.60078/2992-877X-2025-vol3-iss8-pp25-33

Abstract

This research paper examines the theoretical foundations of the marketing concept, the stages of its development and the practical features of its application in the tourism sector. Currently, the marketing concept is considered not only as a strategic approach aimed at selling a product or service, but also as a management philosophy based on a deep focus on customer needs. The study analyzes the role of marketing tools in the context of specific features of tourism - seasonality, direct contact with the consumer and the importance of service quality.

Keywords:

marketing concept marketing in tourism 7P model marketing tools marketing trends

References

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How to Cite

Djumayeva , M. (2025). THE CONCEPT OF MARKETING AND ITS THEORETICAL AND PRACTICAL BASES APPLICATION IN THE TOURISM INDUSTRY . Economic Development and Analysis, 3(8), 25-33. https://doi.org/10.60078/2992-877X-2025-vol3-iss8-pp25-33

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Vol. 3 No. 8 : Economic Development and Analysis

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Articles

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