INTERNATIONAL EXPERIENCE OF TOURIST PRODUCT DIVERSIFICATION

Abstract

Tourist product diversification is a strategic approach employed by global destinations to enhance their appeal and sustainability by broadening the range of attractions and activities available to visitors. This paper explores international experiences of tourist product diversification, examining case studies from diverse regions including Europe, Asia, North America, Africa, and South America. The research highlights key drivers of diversification, including economic stability, environmental sustainability, and cultural preservation. Case studies from Spain, Thailand, Japan, and other regions illustrate successful diversification strategies and their impact on local economies and tourism sustainability. The study contributes to the understanding of how diverse destinations manage and leverage tourism diversification to achieve long-term success and sustainability..