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FOREIGN EXPERIMENTS ON THE DEVELOPMENT OF REGIONAL TOURISM SERVICES AND THEIR APPLICATION IN OUR REPUBLIC
Marjona Toshmamatova

In this article, the study of foreign experiences in the development of regional tourism services, the basic principles and factors of the development of regional tourism services, the role of tourism services in the sustainable development of the economy, the involvement of direct investments in the development of tourism services in regions, the creation of new jobs, as well as the implementation of new types of services, , feedback and feedback on the scientific and methodological approaches to the regulation of the tourism services market are presented.

06/27/2023
  • PDF (Uzbek)
301-308 130 94
THE VERSATILITY OF THE CONCEPT OF "INCLUSIVE TOURISM"
Shakhlo Azimova

"Inclusive tourism" is a key concept in modern discussions, but it is often not interpreted clearly enough, in particular because of its connection with various related terms in the field. Due to its versatility, the concept of inclusive tourism arises within a broader range of overlapping concepts aimed at improving both the tourism industry itself and its impact on the travel experience by providing universal travel products, services and an environment for participating in the travel experience. However, despite this perspective, the conceptualization of the term remains unclear. The problem of the lack of a clear definition of the term "inclusive tourism" is partly related to the tendency to consider synonymous terms in the field of tourism as interchangeable, focusing on ensuring access for people with disabilities to tourism products and services.

05/31/2024
  • PDF (Russian)
409-417 200 104
THE OBJECTIVE NECESSITY OF ORGANIZING TOURISM SERVICES AND THEIR SOCIO ECONOMIC ESSENCE
Sojida Fayzullayeva

This article scientifically substantiates the objective necessity of organizing tourism services and reveals their socio-economic essence. The role of the tourism sector in the national economy, its share in the services market, and its importance in increasing employment are analyzed. In addition, the opportunities for increasing national income, developing regional infrastructure, creating new jobs, and improving the living standards of the population through the effective organization of tourism services are examined. The article also highlights the social significance of tourism as a factor of intercultural dialogue, the enhancement of the cultural and spiritual level of the population, and the role of innovative approaches aimed at sustainable tourism development. The study identifies the priority directions in the organization of tourism services and develops recommendations for their improvement.

09/29/2025
  • PDF (Uzbek)
98-102 147 53
IMPLEMENTATION AND MANAGEMENT OF TOURISM BUSINESS IN THE VILLAGES OF UZBEKISTAN: PROBLEMS AND PROSPECTS
Doniyor Abdurazakov

This article analyzes the results of a study on the development of rural tourism and the factors influencing it. At the same time, the opinions expressed by a number of scientists were studied, and the possibilities of creating a strategy for the development of tourism in the mahalla were examined. As a result of the study, the state of rural tourism in Uzbekistan, the attitude of the population and local leaders to its development, as well as 5 main factors were identified. The definition of these factors made it possible to understand the necessary conditions for running a tourism business in villages and expanding the range of tourism services. The features that should be taken into account by the hokim assistant in supporting the tourism business as an important area of entrepreneurship in the mahalla are described.

08/30/2024
  • PDF (Uzbek)
222-227 109 48
EXPERIENCES OF FOREIGN COUNTRIES IN THE TRANSFORMATION AND DIVERSIFICATION OF TOURISM TYPES
Dilfuza Saidova

This scientific article provides a comprehensive analysis of the processes of transformation and diversification of tourism types based on the experience of foreign countries. The study explores the reforms, strategic approaches and institutional mechanisms implemented in the tourism sector during the post-pandemic recovery phase of 2020-2025. In particular, measures have been analyzed aimed at digital transformation of tourism, product and market diversification, mitigation of seasonality, introduction of sustainable and “green” tourism, as well as increasing the value of tourist services. The study sets out the principles of Public Policy and strategic planning, infrastructural investment, digital technologies, effective use of cultural and Natural Resources, and sustainable development as the main factors for the transformation and diversification of Tourism. Scientific and practical conclusions and recommendations for improving the policy of national tourism have also been developed on the basis of foreign experience.

03/31/2026
  • PDF (Uzbek)
219-227 38 35
IMPROVING THE MECHANISM FOR EFFECTIVE MANAGEMENT OF TOURISM SERVICES
Uktam Jiyanov

This article examines the issues of improving mechanisms for effective management of tourism services. The study analyzes the theoretical foundations and practical significance of institutional, economic, strategic, organizational, digital, marketing, monitoring, human resource, and sustainable development mechanisms in managing the tourism services market. Based on the case of Uzbekistan, the findings reveal that scientific research mainly focuses on institutional and economic mechanisms, while digital management, monitoring, and sustainability aspects remain insufficiently explored. The study substantiates the need for an integrated management approach and proposes scientifically grounded conclusions and practical recommendations for enhancing the efficiency of tourism services management.

12/29/2025
  • PDF (Uzbek)
153-161 101 75
SOCIO-ECONOMIC IMPORTANCE OF USING INFORMATION SYSTEMS IN TOURISM
Samadjon Mamurov

This article provides a systematic analysis of the socio-economic significance of tourism digitalization in Uzbekistan. Drawing on the international experiences of South Korea, Singapore, Estonia, Spain, and Turkey, the study examines the impact of digital solutions such as smart tourism, e-visa systems, online booking platforms, digital marketing, and electronic payments on tourism development. The paper also evaluates recent trends in Uzbekistan’s digital infrastructure, electronic services coverage, tourist flows, and tourism exports. Comparative analysis reveals that effective use of ICT substantially enhances tourism efficiency, service quality, employment opportunities, and overall economic activity. The article concludes with recommendations aimed at further strengthening the digital transformation of the tourism sector.

11/28/2025
  • PDF (Uzbek)
142-151 133 54
OPPORTUNITIES OF USING AN INNOVATIVE ENVIRONMENT IN DEVELOPING THE TOURISM SECTOR
Irisbek Ivatov Irisbek

The article examines the impact of changes on the tourism potential occurring in the context of innovative tourism development, studies issues of assessment based on the provision of quality services, the mechanism for assessing tourism activities in the tourism sector. In the context of economic modernization, special attention is paid to the optimal development of tourism, taking into ac count the innovative features of the tourism sector.

04/30/2025
  • PDF (Uzbek)
306-311 121 75
THE IMPACT OF DIGITALIZATION ON TOURISM EDUCATION: ENHANCING WORKFORCE COMPETENCIES FOR THE DIGITAL AGE
Mekhruza Vafokulova, Rukhshona Rofeeva, Bekzodjon Oblaqulov

The purpose of this study is to examine the impact of digitalization on tourism education and how it enhances workforce competencies for the digital age. A quantitative methodology was employed, utilizing an online survey distributed to 62 respondents, including students, teachers, and professionals in tourism, to gather insights on digital skills and educational adaptations in the sector. The findings reveal that digitalization has significantly transformed tourism education, with respondents emphasizing the importance of digital tools, AI, and personalized services.


The originality of this study lies in its exploration of emerging digital competencies required in the tourism workforce and its contribution to understanding how educational institutions can adapt to the evolving digital demands. It highlights the need for continuous skill development, digital literacy, and the integration of advanced technologies in tourism education to ensure competitiveness in the modern industry.

11/29/2024
  • PDF
349-357 120 70
ECONOMETRIC ANALYSIS OF THE MAIN FACTORS AFFECTING THE IMPROVEMENT OF ECONOMIC EFFICIENCY IN THE DEVELOPMENT OF REGIONAL TOURISM
Orifjon Dustmurodov

This article presents ideas and reflections on the main principles and factors of the development of regional tourism services, the role of tourism services in the sustainable development of the economy, the creation of new jobs, as well as the implementation of new types of services, the targeted use of tourist resources, the digitalization of tourism services, the scientific and methodological approaches.

06/27/2023
  • PDF (Uzbek)
138-149 95 63
DEVELOPMENT OF INCLUSIVE TOURISM AS A MEANS OF ACHIEVING SUSTAINABLE DEVELOPMENT
Gulnoza Karimova

The problems and interests of people with disabilities have become an important part of the social and economic policies of various countries in the modern world. The aim of this study is to explore the concept of inclusive tourism and its potential benefits for people with disabilities who face numerous barriers in accessing infrastructure, services, and products. Inclusive tourism contributes to improving the quality of life of people with disabilities, their social and psychological adaptation, as well as rehabilitation. This type of tourism involves access to tourist services and products for all people without any restrictions. It is provided through an accessible environment that includes visual, auditory, cognitive, and mobility aspects.
The article addresses organizational issues related to providing tourist services to people with disabilities. The criteria of an accessible environment must consider convenience, safety, comfort, and sufficient information for people with disabilities.

10/31/2024
  • PDF (Uzbek)
99-104 249 115
REGIONAL ASPECTS OF TOURISM SERVICES DEVELOPMENT BASED ON MARKETING
Sanobar Matkulieva, Javakhir Begimkulov

Today, there is an increasing need for scientific research that will lay the foundation for improving the mechanisms of using tourist and recreational facilities in order to further develop the tourism sector in the world, increase its share in macroeconomic indicators, and provide the population with new jobs in the regions of the country. In this regard, this article analyzes the role of the marketing approach in the development of the tourism services market in the regions of the country.

02/29/2024
  • PDF (Uzbek)
155-164 166 106
IMPROVING EMPLOYMENT METHODOLOGY IN THE TOURISM FIELD IN THE REPUBLIC OF UZBEKISTAN
Elena Golisheva

Tourism is a labor-intensive industry that provides diversified employment in many different sectors of the economy, as it includes various types of economic activities that create a common tourism product. Our task in this article is to study international recommendations and explore the impact of tourism on the employment market and vice versa the employment market on tourism, as well as to offer a number of recommendations for improving the methodology for accounting of employment in the tourism sector.

03/30/2024
  • PDF (Russian)
259-269 160 112
CURRENT STATUS OF TOURISM SERVICES EXPORT IN UZBEKISTAN AND OPPORTUNITIES FOR ITS DEVELOPMENT: AN APPROACH BASED ON STATISTICAL ANALYSIS
Akmal Baxromov

This article analyzes the current state of tourism services export in the Republic of Uzbekistan using statistical methods. It examines export data from 2018 to 2024, focusing on key service types and regional trends. The results show that tourism services rank second among all service exports and are predominantly oriented toward neighboring CIS countries. The research employs SWOT, structural, comparative, and time–series analysis. Based on the findings, the paper presents recommendations to boost tourism exports by improving infrastructure, leveraging digital marketing, enhancing regional diversification, and utilizing informal institutions.

05/30/2025
  • PDF (Uzbek)
56-63 182 93
MODERNIZATION OF THE TOURISM SERVICES MANAGEMENT SYSTEM IN UZBEKISTAN: CURRENT PROBLEMS AND DIRECTIONS FOR IMPROVEMENT
Uktam Jiyanov

This article provides a scientific analysis of the need to modernize the tourism services management system in Uzbekistan and identifies key challenges along with strategic directions for improvement. The study employs statistical analysis, comparative analysis, the TOWS matrix, and content analysis methods. The findings reveal that the sector still faces several critical issues, including institutional fragmentation, weak digital integration, uneven service quality across regions, limited staff qualifications, and insufficient marketing effectiveness. Furthermore, the research highlights that the development of smart tourism, implementation of digital platforms, adoption of international service quality standards, and increased involvement of local communities are crucial factors for modernizing the sector. The article proposes comprehensive solutions and serves as a valuable academic source for policymakers seeking to enhance tourism management in Uzbekistan

11/28/2025
  • PDF (Uzbek)
96-104 124 102
CURRENT STATUS AND TRENDS OF INVESTMENTS INTO THE TOURISM SECTOR IN OUR COUNTRY
Gavhar Gavhar

This article analyzes the current state and trends of investment in tourism in Uzbekistan. The volumes and sources of investment in tourism, their role in developing tourism infrastructure and improving the quality of services are considered. Aspects such as domestic and foreign investment in the industry, government policy and the impact of economic factors on the tourism sector were also studied.

05/30/2025
  • PDF (Uzbek)
107-110 224 0
STATE OF INFRASTRUCTURE IN TOURISM DEVELOPMENT IN UZBEKISTAN
Sevara Azimxonova

This article analyzes the current state of the tourism sector in Uzbekistan, the level of development of its infrastructure facilities, and their impact on tourism growth. The article also examines the role of infrastructure elements such as the transport system, hotel services, information and communication technologies, and public safety in the development of tourism and their interconnections. Additionally, it highlights the positive changes that can be achieved in the tourism sector through the improvement of infrastructure and addresses the problems that await solutions.

03/28/2025
  • PDF (Uzbek)
80-88 233 137
ADVANCING SMART TOURISM IN UZBEKISTAN THROUGH DIGITAL MARKETING: A SECONDARY-DATA STUDY
Dilrabo Mardonova

This study analyzes how digital marketing can accelerate the development of smart tourism in Uzbekistan. Although the country has recorded fast growth in visitor flows and stronger global recognition, the move from traditional destination promotion to data-informed smart tourism governance is still incomplete. The evidence shows that Uzbekistan has a promising foundation for smart tourism: inbound tourism trips reached 7.96 million in 2024, internet penetration was 89.0% in January 2025, and active social media identities numbered 11.7 million. However, demand composition reveals an important strategic issue: 76.7% of inbound trips in 2024 were connected with visiting relatives, whereas leisure and recreation represented only 14.9%. This difference suggests that large arrival volumes have not yet been fully converted into higher-value destination-based tourism. The analysis also identifies a developing digital ecosystem that includes official portals, e-visa services, OTA cooperation, mobile cashback tools, and specialized platforms such as Eaten.uz.

04/30/2026
  • PDF
144-151 25 15
DEVELOPING THE POTENTIAL OF GREEN TOURISM IN NEW UZBEKISTAN
Ravshan Akhmedkhodjaev

This scientific article emphasises the importance of the tourism industry in the economy of Uzbekistan, summarises current initiatives, current trends, economic indicators, and considers the problems of turning green tourism into a highly profitable sector of the economy, improving the development of the potential of green tourism in New Uzbekistan.

12/31/2023
  • PDF (Russian)
146-154 322 134
THE ROLE OF SOCIAL MEDIA IN MARKETING FOR SMALL BUSINESSES
Elnurjon Tuychiyev , Farrukh Mamadiyorov

It is obvious that tourism has become an integral part of the economy, which in many countries has led to the widespread use of small businesses using social media marketing. This study focuses on the impact and importance of marketing for business. An increase in the number of media subscribers among business owners can significantly increase the demand for specific products or services in the tourism sector. Digital marketing plays an important role in attracting customers and establishing brand popularity among competitors. In particular, this project aims to illustrate the role of marketing in business in the Uzbek market. Currently, the digital landscape offers services that allow customers to access a variety of information through their devices on platforms. Moreover, business leaders have the right to use marketing tools to increase brand loyalty. In short, this study focuses on user acceptance rates. Collects data on the effectiveness of stores in the market in Uzbekistan. Small businesses provide the opportunity to use digital marketing tools that attract loyal customers who are willing to invest in specific products or services in the tourism industry (for example, hotels, hostels, restaurants, spas, pubs, bars, etc.). Studying marketing can help raise awareness in society, leading to an impact on opinions people. Therefore, achieving success in the media is crucial to achieving goals in any business.

03/28/2025
  • PDF (Russian)
212-223 138 68
THE IMPORTANCE OF ORGANIZING AN EXCURSION SERVICE IN UZBEKISTAN
Nargiza Khasanova, Nodira Khalilova

This article provides information about the relevance of organizing an excursion service in the tourism industry. Because tourism has developed and is currently developing, the development of excursion services is of great importance for any tourist area. By organizing an excursion service, it encourages the sustainable development of tourism in the region, if potential customers have sufficient information about the tourist area. Therefore, the excursion service is currently considered one of the main types of services in the organization of tourism.

04/30/2024
  • PDF (Uzbek)
269-273 159 103
INNOVATIVE TECHNOLOGIES IN TOURISM DEVELOPMENT: INTERNATIONAL EXPERIENCE AND PROSPECTIVE DIRECTIONS
Muslimakhon Sokhibova

This article discusses innovative technologies in tourism. It also analyzes international experience, and the application of innovative technologies in our country. The improvement of the quality of services of tourist organizations and the development of tourist attraction strategies with the help of innovative technologies in tourism is also provided

05/31/2024
  • PDF (Uzbek)
306-312 150 96
THE SOCIAL SIGNIFICANCE OF THE DEVELOPMENT OF MICE TOURISM
Aziza Madrimova

The article examines the issues of the impact of the development of MICE tourism on the social field. Feedbacks and reviews have been given to develop the social sphere of the country through the development of MICE tourism. The results have been achieved by the development of MICE tourism in Uzbekistan in order to develop the infrastructure, in turn it can lead to improve in social life, to have a positive impact on the life of society, to provide the employment of local residents through creating new jobs.

02/27/2025
  • PDF (Uzbek)
65-69 157 77
ANALYSIS OF THE MAIN RESOURCES FOR INNOVATIVE DEVELOPMENT OF TOURISM INFRASTRUCTURE
Umida Rakhimova

This article is devoted to the analysis of the main resources in the innovative development of tourism infrastructure. Tourism infrastructure plays an important role in improving the economy and international image of countries. The article considers the main factors in the innovative development of tourism infrastructure, such as digital platforms and mobile applications, IoT (Internet of Things) technologies, financial resources, education and training systems, and organizational resources.

07/31/2024
  • PDF (Uzbek)
136-142 186 64
PROBLEMS OF TOURISM AND SERVICE ACTIVITIES IN THE REPUBLIC OF KARAKALPAKSTAN
Anjim Embergenova

This article describes the analysis and problems of tourism service activities in the Republic of Karakalpakstan, the effective use of tourism potential in the near future, increasing the attractiveness of the region for domestic and foreign tourism markets, improving tourism infrastructure, identifying cultural heritage, culture and art, introducing new tourism services, measures to increase the types of national handicraft products, create new jobs in this area, and it is said that work will be carried out in this direction.

06/30/2024
  • PDF (Uzbek)
330-338 201 73
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