TOʻQIMACHILIK KORXONALARI B2B BOZORIDA QIYMAT ZANJIRI VA MARKETING STRATEGIYALARI OʻRTASIDAGI BOGʻLIQLIK
DOI:
https://doi.org/10.60078/2992-877X-2026-vol4-iss4-pp215-225Annotasiya
Mazkur tadqiqotda to‘qimachilik korxonalarining B2B bozorida qiymat zanjiri va marketing strategiyalari o‘rtasidagi bog‘liqlik nazariy jihatdan tahlil qilindi. Tadqiqot davomida qiymat zanjirining asosiy bosqichlari va ularga mos marketing yondashuvlari o‘zaro integratsiya asosida tizimlashtirildi. O‘zbekiston to‘qimachilik sanoati misolida modelning amaliy tatbiqi ko‘rsatildi. Natijalar marketing strategiyalarini qiymat yaratish jarayonlariga uyg‘unlashtirish korxonalarning raqobatbardoshligini oshirganini tasdiqladi. Mijozga yo‘naltirilganlik va strategik hamkorlik integratsiyaning asosiy omillari sifatida aniqlangan.
Kalit so‘zlar:
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