SUN’IY INTELLEKT TEXNOLOGIYALARI ASOSIDA RAQAMLASHTIRISH SHAROITIDA KORXONALARDA STRATEGIK MARKETING BOSHQARUVINI TAKOMILLASHTIRISH
DOI:
https://doi.org/10.60078/2992-877X-2026-vol4-iss1-pp229-235Annotasiya
Ushbu maqolada zamonaviy tashkilotlarda strategik marketing boshqaruviga raqamlashtirish va sun'iy intellekt (SI) texnologiyalarining ta’siri tahlil qilinadi. Unda raqamli marketing transformatsiyasining asosiy yo‘nalishlari, uning afzalliklari va xavflari, shuningdek, SIning marketing strategiyalari samaradorligiga ta’siri o‘rganiladi. Marketingda SIdan foydalanish darajasini va uning kompaniya raqobatbardoshligiga ta’sirini aks ettiruvchi statistik ma’lumotlarga alohida e’tibor qaratiladi. Tadqiqotning maqsadi raqamli texnologiyalar va SI asosida strategik marketing boshqaruvini takomillashtirish mexanizmlarini aniqlash va korxonalar uchun amaliy tavsiyalarni bayon qilish hisoblanadi.
Kalit so‘zlar:
strategik marketing menejment iqtisodiyotni raqamlashtirish sun’iy intellekt raqamli marketing marketing tahliliBibliografik manbalar
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