INTELLEKTUAL TALENTLARNI BAHOLASH PLATFORMALARIDA FOYDALANUVCHILARNING DOIMIY OʻSISHINI BOSHQARISH MODELINI QURISH: XULQ ATVORIY QARORLAR VA ISTEʼMOLCHI PSIXOLOGIYASIGA ASOSLANGAN INTEGRATSIYALASHGAN TADQIQOT
DOI:
https://doi.org/10.60078/2992-877X-2025-vol3-iss11-pp249-257Annotasiya
Bilim uchun toʻlov sanoati va intellektual talentlarni baholash platformalarining tez rivojlanishi sharoitida mijozlarni jalb qilish xarajatlarining oshishi bilan birga foydalanuvchilarni ushlab qolish va qayta xarid darajasining pastligi platformalarning barqaror rivojlanishi uchun hal qiluvchi cheklovga aylanmoqda. Amaldagi tajriba koʻpincha bir martalik baholash va hisobotni taqdim etishni xizmatning yakuniy nuqtasi sifatida koʻrib, foydalanuvchilarning keyingi xulq-atvori qarorlari va uzoq muddatli oʻsish trayektoriyalarini tizimli boshqarishni eʼtibordan chetda qoldiradi, bu esa baholashdan keyin ularning ommaviy chiqib ketishiga olib keladi. Ushbu amaliy muammoga javoban, mazkur tadqiqot isteʼmolchi psixologiyasi va xulq-atvori qaror qabul qilish nazariyalarini tizimli ravishda integratsiyalab, dizayn ilmiy tadqiqotlari paradigmasida kontseptual modellashtirish yondashuvini qoʻllagan holda «Foydalanuvchining doimiy oʻsishini boshqarish modeli»ni quradi. Model foydalanuvchi xulq-atvori yoʻlini beshta oʻzaro bogʻliq bosqichga ajratadi: «Kognitiv ishonchni shakllantirish», «Emotsional identifikatsiya va qadriyatlar muvofiqlashuvi», «Past kirish chegarasidagi harakatlarni boshlash», «Qadriyat yechimlarini taqdim etish» va «Oʻsish natijalari boʻyicha teskari aloqa va mustahkamlash», hamda har bir bosqichda psixologik mexanizmlar va qaror qabul qilish mantiqini ochib beradi. Nazariy tahlil shuni anglatadiki, mahsulot dizaynida mos mexanizmlarni tizimli joylashtirish orqali platformalar bir martalik baholash munosabatlarini uzoq muddatli, oʻsishga yoʻnaltirilgan hamkorlikka aylantirishi mumkin, bu esa foydalanuvchining butun hayoti davomida yaratadigan qiymatini sezilarli darajada oshiradi. Ushbu tadqiqot nafaqat baholash kontekstida foydalanuvchi xulq-atvorini tushunish uchun integratsiyalashgan kontseptual modelni taqdim etadi, balki platforma kontent tuzilmasini loyihalash va operatsion strategiyani ishlab chiqish uchun amaliy koʻrsatmalarni ham taklif etadi.
Kalit so‘zlar:
intellektual talentlarni baholash foydalanuvchining doimiy oʻsishini boshqarish modeli xulq-atvori qaror qabul qilish isteʼmolchi psixologiyasi foydalanuvchi sadoqatiBibliografik manbalar
Amabile, T. M., & Kramer, S. J. (2011). The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work. Harvard Business Review Press.
Bush, W. (2019). Product-Led Growth: How to Build a Product That Sells Itself. Product-Led Institute.
Cialdini, R. B. (2001). Influence: Science and Practice (Vol. 4). Boston: Allyn & Bacon.
Cialdini, R. B. (2016). Pre-suasion: A Revolutionary Way to Influence and Persuade. Simon & Schuster.
Deci, E. L., & Ryan, R. M. (2000). The “what” and “why” of goal pursuits: Human needs and the self-determination of behavior. Psychological Inquiry, 11(4), 227–268.
Dholakia, U. M., Bagozzi, R. P., & Pearo, L. K. (2004). A social influence model of consumer participation in network- and small-group-based virtual communities. International Journal of Research in Marketing, 21(3), 241–263.
Green, M. C., & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. Journal of Personality and Social Psychology, 79(5), 701–721.
Hevner, A. R., et al. (2004). Design science in information systems research. MIS Quarterly, 28(1), 75–105.
Kang, J. Y. M., Mun, J. M., & Johnson, K. K. P. (2015). In-store mobile usage: Downloading and usage intention toward mobile location-based retail apps. Computers in Human Behavior, 46, 210–217.
Kivetz, R., Urminsky, O., & Zheng, Y. (2006). The goal-gradient hypothesis resurrected: Purchase acceleration, illusionary goal progress, and customer retention. Journal of Marketing Research, 43(1), 39–58.
Kruglanski, A. W., & Webster, D. M. (1996). Motivated closing of the mind: “Seizing” and “freezing”. Psychological Review, 103(2), 263–283.
Li, C., & Wang, Y. (2021). Understanding the determinants of user retention in knowledge payment platforms: A perspective from perceived value. Information & Management, 58(4), 103456.
March, S. T., & Smith, G. F. (1995). Design and natural science research on information technology. Decision Support Systems, 15(4), 251–266.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20–38.
Nauta, M. M. (2010). The development, evolution, and status of Holland’s theory of vocational personalities: Reflections and future directions for counseling psychology. Journal of Counseling Psychology, 57(1), 11–22.
Oyserman, D. (2015). Pathways to Success Through Identity-Based Motivation. Oxford University Press.
Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68–78.
Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving Decisions about Health, Wealth, and Happiness. Yale University Press.
Yuklashlar
Nashr qilingan
Qanday qilib iqtibos keltirish kerak
Nashr
Bo'lim
Litsenziya
Ushbu ish Creative Commons Attribution 4.0 Worldwide.
