MARKETING KONSEPSIYASI VA UNING TURIZM INDUSTRIYASIDA QO‘LLANILISHINING NAZARIY-AMALIY ASOSLARI
DOI:
https://doi.org/10.60078/2992-877X-2025-vol3-iss8-pp25-33Annotasiya
Ushbu ilmiy ishda marketing konsepsiyasining nazariy asoslari, uning shakllanish bosqichlari hamda turizm sohasida qo‘llanilishining amaliy xususiyatlari o‘rganiladi. Marketing konsepsiyasi bugungi kunda nafaqat mahsulot yoki xizmatni sotishga yo‘naltirilgan strategik yondashuv, balki mijoz ehtiyojlariga chuqur e’tibor qaratishga asoslangan boshqaruv falsafasi sifatida qaralmoqda. Tadqiqotda turizmning o‘ziga xos xususiyatlari – mavsumiylik, bevosita mijoz bilan aloqa, xizmat sifatining muhimligi – kontekstida marketing vositalarining o‘rni tahlil qilinadi.
Kalit so‘zlar:
marketing kontseptsiyasi turizm marketingi 7P modeli marketing vositalari marketing tendensiyalariBibliografik manbalar
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